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Marketing Initiatives

Grants to Northern and Central British Columbia Nonprofits
and Local Governments for Regional Marketing

Agency Type:

Foundation / Corporation

Funding Source:

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Northern Development Initiative Trust

Deadline Date:

10/31/19 4:30 PM Receipt


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Grants of up to $20,000 to Northern and Central British Columbia nonprofit organizations, local governments, and First Nations bands for new projects and campaigns that promote a local region or community. Applicants should contact funding source staff to discuss their project. Funding is intended to promote and/or position a community or region to take advantage of opportunities that support economic vitality and diversification. Proposed marketing projects must be new initiatives that stand alone from existing marketing activities.

Such projects may include, but are not limited to:
- Business attraction initiatives
- Investment attraction initiatives
- Resident recruitment initiatives
- Visitor attraction initiatives

The projects may use a number of tactics including, but not limited to:
- Branding development and evolution
- Web-based strategies
- Social media campaigns
- Wayfinding and other interpretive signage
- Print advertising campaigns

Projects must demonstrate how they will make a positive economic impact for the local area, target markets beyond the local area, and deliver on specific and measurable outcomes in order to qualify for funding.

Northern Development looks for projects that align with a number of its own strategic priorities, including:
- Collaboration between communities or multiple groups on the project
- Direct First Nations participation
- Direct economic benefits for both local governments and First Nations as a result of the project
- Broad regional economic impact as a result of the project

Eligible Costs:
- Graphic design
- Web design and development
- Marketing content development
- Brand development
- Filming and film production
- Photography
- Design and production of trade show exhibits
- Printing costs
- Advertising costs
- Signage
- Translation of marketing material
- Copy writing and media buying

GrantWatch ID#:

GrantWatch ID#: 173047

Estimated Size of Grant:

Up to $20,000 in grant funding to a maximum of 50% of the eligible project budget.

Additional Eligibility Criteria:

Eligible Applicants:
- Local governments
- Registered First Nations bands
- Registered nonprofit organizations

Ineligible Costs:
- Costs incurred (work started and/or deposits paid) prior to signing an agreement with Northern Development
- Maintenance related to recurring or ongoing marketing initiatives
- Operational costs and staff wages
- Costs related to hosting, traveling to or attending meetings, conferences, workshops, trade shows, industry events, or trade missions
- Hospitality costs including meals or alcohol, lodging, clothing and uniforms, and all giveaways
- Regular website maintenance and website hosting
- Postage (including for direct mail campaigns), phone, office space rental, photocopying, or in-house printing
- Incentives, promotional items, giveaways, prizes and merchandise for resale
- Purchases of equipment or tools
- Project cost over-runs
- In-kind (volunteer) labour and/or monetized donations (donated materials, equipment, or services from third parties). These are encouraged, but cannot be considered as a cash equivalent contribution under this program

Pre-Application Information:

Northern Development approves Economic Diversification Infrastructure projects on a quarterly basis.

- Summer 2019 Quarterly Intake Deadline: August 9 2019 @ 4:30 pm

- Fall 2019 Quarterly Intake Deadline: October 31 2019 @ 4:30 pm

Please contact Northern Development staff to discuss your project in further detail.

Completed application forms with all supplementary materials should be provided electronically to Northern Development by email.

Community Funding Intake Deadlines:

Contact Information:

Before starting your grant application, please review the funding source's website listed below for updates/changes/addendums/conferences/LOIs.

Submit applications by email:

Northern Development Initiative Trust
301-1268 Fifth Avenue
Prince George, BC V2L 3L2

Grant Coverage Areas:

Northern and Central British Columbia

URL for Full Text (RFP):

Geographic Focus:

Canada: British Columbia